It costs entering the computer hardware market.
Firms regularly end up in each other’s caps, and there is one notable case Dispense Between Apple and Epic. However, one of the advantages for us as consumers is that it sometimes leads to a better understanding of companies, and this time it is Apple that gives us some rough numbers on income and expenses for the Epic Games Store.
According to Apple’s numbers States To prove that the Epic Games Store won’t be making a profit for long, the store should have recovered $ 181 million in 2019 and an estimated $ 273 million in 2021.
The big culprit in the drama is the guaranteed minimum income that Epic is luring publishers with to make their (time) games exclusive on the platform. This should have cost them $ 444 million in 2020, while third-party games revenue on the platform was only $ 265 million in the same period. On the whole, Apple says the store will return a total of $ 600 million by the end of 2021, equivalent to about 5.1 billion kroner.
Apple’s final point is that the Epic Games Store won’t make a profit before 2027, while Epic itself Says They expect to start making annual profits early in 2023, and that what Apple calls “lost money” is an investment instead. BOTH parties Meets In court next month, we’ll then see how it goes.