TV4’s new message about the future of Lotta Engberg – after the unexpected transformation of the channel: “Everything speaks for itself …”

Lotta på Liseberg set new records this summer.

Now TV4 is hinting at the future of host Lotta Engberg.

– We are very pleased with Lotta’s efforts and she appears to be well positioned in life, says Jonathan Norden, Executive Producer of Lotta in Liseberg, for GT.

The success of TV4 viewers “Lotta på Liseberg” achieved a golden advantage in the summer. For two consecutive Mondays, Lotta Engberg was ready to guide viewers through the program, which featured talented guests and amazing vocals.

Under the current pandemic, many are eager to meet each other again, listen to live music and sing together. It was an obvious thing when this summer’s singing show was hot.

– You can sum up the summer and say that it exceeded all expectations. Linear TV loses viewers annually to digital TV, but “Lotta på Liseberg” reversed that trend this year and increased viewership linearly. It’s a great rating for both Lotta and everyone else who works with the software,” says Jonathan Norden, Lotta’s executive producer at Liseberg, GT.

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Photo: TV4

Approaching SVT

Last week, Lotta Engberg and the gang wrapped up this year’s season with a final crackling episode. A program watched by 947,000 people, unlike last year, which was witnessed by 763,000 people. which also GT wrote about.

“Allsång på Skansen” on SVT is still the largest. But while viewership numbers over a million have held steady, the trend looks different for the SVT pioneer. While The viewership of “Lotta på Liseberg” is increasing, so the viewership of “Allsång på Skansen” is decreasing.

– She’s so wonderful. “Allsång på Skansen” is clearly the big brother of Allsångssverige and it’s a great programme. It’s obviously fun that we’re getting close to viewing numbers — even though we’re still a long way off, says Jonathan Norden GT.

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Photo: TV4

Lotta future

With Lotta’s success story in mind, there may be more who would like to see her continue as hostess next year as well.

So far, TV4 has not wanted to leave any information on the question, but for those who are curious about the continuation of Lotta or not, the answer is probably not too far away.

We are very pleased with Lotta’s efforts and she appears to be in a good place in life. I think it is visible through the TV screen and is loved by many. We are always evaluating the season, and at the moment no decision is made about next year, but TV4 is satisfied and everything indicates that there will be positive news soon, he tells the newspaper.

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Photo: Fredrik Sandberg/TT

Gorgeous Lotta! We hope to see you on the show next summer too! Do you agree to? Feel free to leave a comment on Facebook!

Article TV4’s new message about the future of Lotta Engberg – after the unexpected transformation of the channel: “Everything speaks for itself …” I wrote and posted it entertainment.