Qiiwi Games announced today that the beta launch of the company’s new major investments under Banijay’s Extreme Makeover: Home Edition brand will have a new estimated start date. The goal is to be able to start the game’s beta launch towards the end of the third quarter of 2022, which was previously scheduled to take place during the second quarter. The reason for changing the start date is because Qiiwi wants to further refine and complete the game title features and content so that it can compete at the absolute highest level in terms of casual games with Match 3.
Qiiwi has a multi-year license agreement with Banijay Brands to develop and publish a match-3 game based on the world famous renovation offering Extreme Makeover: Home Edition. The new major investment is now expected to begin launching towards the end of the third quarter.
The game is one of Qiiwi’s biggest productions of all time, and more than 60% of the company’s resources are currently working on developing the game’s title. This is a huge difference from the way the company has previously worked with gaming titles within the company’s “branded games” line of business and indicates that the company has a very strong belief in the potential of a game title, with a desire to reach a whole new level of quality, social, functionality and playback functionality. direct.
Comment from CEO Eric Del Rundberg:
“As we said earlier, we will not stress about the game title Extreme Makeover: Home Edition, and with our latest insight, it is clearly the right decision to move the start of the beta launch a number of months to achieve the best possible results from a faster start and exit to a broader global launch.
What distinguishes our previously launched games in the “Branded Games” business from this project, is that we have chosen to allocate significantly more resources to so-called “Big Game Production” than in previous projects. We have also set our bar absolutely high in terms of what we want the user to experience, and this is where we need to get to in order for our upcoming game titles to be successful and profitable launches.
Our team is now working hard to be able to begin the beta launch of the game title at the end of the third quarter, and we are very much looking forward to that.”
for further information:
Eric Del Rundberg, CEO, Qiiwi Games AB
E-mail: [email protected]
Aktieinvest FK AB
Tel: +46 8506517 03
About Qiiwi Games:
Qiiwi Games is a game developer company for mobile platforms such as iOS and Android. The company’s current operations began in 2012 and has game studios in Alingsås (Sweden), London (UK) and Nicosia (Cyprus). Qiiwi focuses on developing mobile games targeting “Casual Gamers” and Hyper Casual through Playright Digital Entertainment Ltd. The company’s motto is “Adventures for All”.
About Banijay Brands:
The TV series Extreme Makeover: Home Edition features incredible stories, inspiring volunteers, and amazing home renovations for families who give back to their communities. Whole house repairs include interior, exterior and landscaping – all completed in a week. Banijay represents the look and the brand internationally.
Banijay Brands, part of international content producer and distributor Banijay, controls the trademark licensing rights to some of the world’s most popular and innovative IP addresses. From entertainment and scripts to animation and game shows, Banijay’s diverse portfolio provides business opportunities in multiple categories.
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