Top Tennis Players Swim With Millions: Understand Why The Money Is Big | Tennis

Another reason tennis players have the upper hand in negotiation situations is that they represent largely the same product. If the best players in the world come together to play against each other, it will attract attention and television revenue, regardless of where and when the matches are played. Lars Christensen thinks so.

Thus, tournaments around the world raise the prize money, because they know that players plan the season where the prize money is the largest. Although there are also traditions associated with the biggest tennis tournaments, which give a negotiating advantage, the events are not as crucial to the product as the players.

– It doesn’t matter if it’s Qatar, Australia or Great Britain. This sport is very popular everywhere, and it is easy to play this sport because everyone can build a tennis court. He says it’s not the event in the same way as the product.

In cycling, there is the race itself, and there is the product. It’s the Tour de France, we’ll see. Not the riders that way. So, if you can gather the best tennis players, you have a product.

If you imagine that the organizers of the ATP Tour or Grand Slam are made up of a number of good and generous people, who prefer to share the profits with the players, then you are wrong. Lars Christensen says they simply have no choice.

– They will have to pay a lot to get the best, says the sports economist.

– The money comes from sponsors and through television revenues. Two things that undeniably belong together. However, sponsors want to pay more to be associated with it. The same applies to cycling, but here the ASO, which has the upper hand and decides how much teams and riders should receive.