An Apple iPhone upgrade has cost social media giants, including Facebook, nearly $10 billion so far this year, reports financial times. Behind the report is the analysis firm Lotame, which estimates that Facebook, YouTube, Twitter and Snap will together lose 12 percent of their ad revenue in the third and fourth quarters from users who opted out of ad tracking on Apple devices.
Apple released an April update that forces apps to display a popup to users asking for consent to track their activity for advertising purposes. If users say no, Apple blocks that user’s trackable data for advertisers – a tool that enables targeted advertising.
Many changes in the top level of Omnicom
On Monday, advertising giant Omnicom delivered a sweeping management staff revamp as the company promoted two high-profile media managers to leadership positions on the creative side. Daryl SimLongtime Global CEO of Omnicom Media Group (OMG), he became Chief Operating Officer of the parent company. It will be the head of OMG instead Florian AdamskiToday, CEO of OMD Global, the largest agency within OMG. He, in turn, replaces him George Manas, who is currently the chief media officer for OMD in the United States. It’s reports AdWeek.
The Social Democrats were more visible in the media before the leadership change
During the fall, the Social Democrats received the most media coverage during the fall. This is evidenced by the Mediemätaren survey, which Kantar Sifo is doing for him Echo on Swedish Radio. The key factor is that S must change the party leader, from Stefan Lovin And Magdalena Anderson, the only candidate for the position, received a lot of media coverage.
Thomas Cook chooses agency after bankruptcy
In 2019, travel company Thomas Cook went bankrupt, which led to, among other things, Vingresor subsequently acquiring new major players in Peter Stordalen and Harald Mix. During the pandemic, Thomas Cook re-emerged as a fully digital brand and it is now clear that the brand will take McCann to Burningham as a new agency. It’s reports Campaign.
Patagonia calls on other brands to boycott Facebook
In the summer of 2020, Patagonia was one of the brands that pulled their Facebook ads. In the wake of the recent revelations in the Facebook papers, the CEO of Patagonia urged Ryan Gellert Last week, the companies behind the boycott ended up pressuring Facebook to fix their platforms.
We believe that Facebook has a responsibility to ensure that no harm is done to their products, and until that happens, Patagonia will continue not to advertise. We encourage other companies to join us and push Facebook to prioritize people and the planet over profit, says Gellert in a statement to CNN.
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