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Amazon Prime launched in Sweden

Amazon Prime launched in Sweden

Amazon launches premium service Amazon Prime in Sweden – as a member you get fast and free delivery on millions of available products – everything from home electronics to toys, from books to beauty and health products and more

Amazon Prime members receive deliveries directly to their home or to an agent as soon as the next day

Amazon Prime members get unlimited access to movies and TV series on Prime Video, including many popular and critically acclaimed Amazon originals, including Borat Subsequent Moviefilm, Coming 2 America, Clarkson’s Farm, Without Remorse, and more.

Swedish customers can become members via By subscribing to a free 30-day trial. The cost after that is 59 SEK per month, or 549 SEK per year.

Stockholm – September 21, 2021 Starting today, Swedish customers can sign up for Amazon Prime, Amazon’s premium service with more than 200 million members in 22 countries. Amazon Prime members have access to a unique blend of the best in terms of shopping, deals, and entertainment from Amazon. This includes fast and free delivery, access to popular and award-winning movies and TV series including Amazon Originals with Prime Video, free games and exclusive in-game content with Prime Gaming and access to exclusive offers for Prime members throughout the year.

Swedish customers can test Amazon Prime by subscribing to a free 30-day trial of Membership costs only 59 SEK/month or 549 SEK/year.

“It has been almost a year since we launched Amazon in Sweden, and we are very pleased to welcome our Swedish customers,” says Gilvim Toygar, regional director of Amazon Sweden.

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“With the launch of Amazon Prime, which includes the best in terms of shopping, deals, plus entertainment from Amazon, we can take the next step in offering our customers. Now members can take advantage of fast and free delivery as fast as they can next day and access award-winning movies, TV series and more. That’s a lot. We are convinced that our Swedish customers will see the great value they receive for just 59 SEK per month or 549 SEK per year.”

Basic members nationwide now receive free delivery, straight to their home or nearest dealer, as fast as the next day, for millions of products, with no restrictions on order amount. Among the products available for Prime delivery from today are brands such as Under Armor, PlayStation, Lenovo, Mattel, LEGO®, Stiga, Bosch, IsaDora, iDeal of Sweden, Löfbergs, N! CK’S and many more.

“We are very pleased that Swedish customers can now join the 200 million members worldwide who already enjoy Prime benefits. With the launch of Amazon Prime, we want to simplify life for Swedish customers,” says Jamil Ghani, Vice President of Amazon Prime.

“We designed Prime with ease of use and convenience in mind for customers’ ever-changing lives, with fast and free delivery and a huge selection of movies, TV series and exclusive shows at least. But this is just the beginning. We will offer an even greater selection of products, movies and TV series in the future.”

Brief description of Prime membership benefits for Swedish customers at

  • FREE Home or Agent Delivery: Free, fast delivery of millions of products in 31 categories, including home electronics, computers, books, fashion, home & kitchen, gadgets, and more.

  • Prime Video: Popular movies and TV series, including Amazon Originals TV series like The Grand Tour, The Boys, Tom Clancy’s Jack Ryan, and Clarkson’s Farm, as well as movies like Borat Subsequent Moviefilm, Coming 2 America, and Without Remorse.

  • Prime Gaming: Access free in-game content for your favorite games on PC, console, or mobile from Riot, Rockstar Games, EA, and more. You also get monthly access to free PC games to keep and a monthly subscription to the Twitch channel.

  • Exclusive Offers: Access to exclusive offers from popular brands, available only to Prime members.

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Browse on Read more and sign up for a 30-day free trial.

Every day gets better with Prime
Prime was developed to make your life better every day. Over 200 million paying customers worldwide are already taking advantage of the many benefits that come with Prime, including the best in terms of Prime Day shopping, deals, and entertainment. In Sweden, this includes free and fast delivery, and unlimited access to popular and award-winning movies and TV series, including Amazon Originals, on Prime Video; Prime Gaming and more. Amazon Prime is available at SEK 59 per month after the free trial period. Sign up for a free 30-day trial at quit at any time.

Media contact
BCW Stockholm (Pearson Cohn Wolfe)
[email protected]

About Amazon
Amazon is guided by four principles: a strong focus on customers rather than competitors, a passion for innovation, a dedication to business improvement and long-term thinking. Customer Reviews, One-Click Shopping, Personal Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablet, Fire TV, Amazon Echo and Alexa are some of the products and services that Amazon has created. For more information, visit and follow AmazonNews.