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Viaplay presents "Celebrity MasterChef" as the next Dutch domestic production

Viaplay presents “Celebrity MasterChef” as the next Dutch domestic production




  • “Celebrity MasterChef” features 10 Dutch celebrities and a star jury
  • Reality format “Dragon’s Nest” follows on Viaplay’s list of upcoming Dutch productions
  • Viaplay was launched in the Netherlands on March 1

Viaplay is bringing the world-famous reality format “Celebrity MasterChef” to the Netherlands for the first time, starting in the fall. The 12-episode first season was produced by SimpelZodiak, a company of Banijay Benelux, and features 10 Dutch celebrities who face an array of culinary challenges before a star jury and compete to become the next ‘Celebrity MasterChef’. Viaplay launched in the Netherlands on March 1 with a unique blend of original productions, international films and series, children’s content and premium live sports.

The jury for the “Celebrity MasterChef” consists of Soenil “The Spicy Chef” Bahadoer, founder of the famous De Lindehof restaurant, which received a second Michelin star in 2014; Angelique Schmink, one of only two Dutch female chefs (the country’s most famous culinary title) and head chef for 12 years at the Michelin-starred De Kromme Dissel; and Joel Prockert, famous food critic, columnist and presenter.

The series’ 10 celebrity contestants will be announced soon.

Filippa Wallestam, Chief Content Officer, NENT Group: “High-quality local products are a major focus for Viaplay in all our markets. Viewers everywhere have been delighted with the popular ‘MasterChef’ formula and its subsidiaries for over 30 years, Celebrity MasterChef will be a perfect addition to our list. The wonderful Viaplay in Holland.”

“Celebrity MasterChef” was produced by SimpelZodiak (“Robinson”; “Hunted”; “Ik Vertrek”) and produced by Martijn de Bruin for Viaplay.

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Designed by Frank Rodham, “MasterChef” was named “Best Cooking Television Format” by Guinness World Records and is the most successful format ever by WIT. The program was first broadcast in the UK in 1990, and 49 series were produced in 33 regions in 2021. Banijay represents the “MasterChef” format and completed programs internationally. Viaplay has been producing MasterChef in Denmark since 2011.

in january Advertised Viaplay ‘Dragon Nest’, the globally successful series that gives entrepreneurs a chance to pitch their business ideas to a group of investors, as their first local production in the Netherlands.

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Information to the editorial office

Nordic Entertainment Group AB (publ) live streaming service is located in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, USA and the Netherlands. Viaplay will launch in the UK in 2022, with launches in Canada, Germany, Austria and Switzerland until the end of 2023. We operate broadcast services, TV channels, radio stations and production companies where our goal is to tell stories, connect with people and expand horizons. With headquarters in Stockholm and a global perspective, the NENT Group is listed on Nasdaq Stockholm (“NENT B”).

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