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Viaplay and KPN announce Dutch distribution agreement

Viaplay and KPN announce Dutch distribution agreement

  • The multi-year partnership allows Viaplay to be used by 3.6 million households in the Netherlands
  • KPN will introduce Viaplay in its entertainment portfolio
  • Viaplay launches in the Netherlands on March 1, 2022

Viaplay and KPN, the leading fixed and mobile telephony, broadband and television provider in the Netherlands, have agreed a multi-year distribution partnership. The agreement makes Viaplay available to 3.6 million households in the country when the streaming service launches in the Netherlands on March 1, 2022.

From March, KPN customers will be able to add a Viaplay subscription to their entertainment packages through a TV, broadband or mobile package, or subscribe to the service as a standalone subscription. Viaplay will offer Dutch viewers a unique blend of premium live sports, Viaplay Originals, Hollywood movies, series and children’s content.

Kim Bodder, Chief Commercial Officer, NENT Group: “KPN is one of the leading operators in the Netherlands and we look forward to working together. The fact that Viaplay will reach millions of KPN families across the country from March, and can be added to a wide range of popular subscriptions, will help us to Take off on a flight. We have a lot to offer in the Netherlands, and the collaboration with KPN creates many opportunities for viewers and for our company.”

Jochem de Jong, Director of Partnerships KPN: “With the launch of Viaplay in the Netherlands, our entertainment offering will be further expanded. Thanks to this partnership, KPN customers have secured first place along F1 courses around the world, as well as the intense sports and entertainment that we will offer with Viaplay next year. This makes it even more fun for customers to combine their entertainment in an affordable way. We look forward to celebrating the arrival of Viaplay with our customers.”

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Live sports will include Viaplay Formula 1 with Dutch superstar Max Verstappen, who is currently in the lead in the Drivers’ Championship; PDC competes with three-time world champion Michael Van Gerwin; German Football League and much more, as well as English Football League from August 2022.

In the Netherlands, Viaplay will be available through third-party distribution agreements and subscriptions sold directly to customers. The service is supported by a wide range of devices and platforms, including Smart TVs. smartphones and tablets running iOS and Android; Chromecast and Apple TV; A PC and Mac.

For more information about the partnership, go to


Information to the editorial office

Nordic Entertainment Group AB (publ) live streaming service (NENT Group) Viaplay is located in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland. Viaplay will be launched in the USA in 2021 and in the Netherlands and UK in 2022, with launches in Canada, Germany, Austria and Switzerland until the end of 2023. We operate broadcast services, TV channels, radio stations and production companies where the purpose is to tell stories and connect with people. and expand the perspective. With headquarters in Stockholm and a global perspective, the NENT Group is listed on Nasdaq Stockholm (“NENT B”).

to KPN
KPN has been the leading provider of telecommunications and information technology services in the Netherlands for nearly 140 years. Everyone in the Netherlands uses KPN on a daily basis, either directly or indirectly, from high-speed fiber networks in the ground to payment card machines in stores, or matrix boards over motorways. Across the Netherlands network, in which KPN is constantly investing by rolling out fiber and introducing new technologies such as the 5G mobile network, KPN offers clients and business customers telephony, data, television, Internet of Things, cloud, workplace and security services. KPN has an open network on which other service providers also provide services. More information is available at

call us:
[email protected] (Nicholas Smith, Senior Communications Manager: +46 73699 1700)
[email protected] (Elier Matthew Hooper, CEO, Corporate Affairs: +44 7768440414)
[email protected] (or Gerd De Smyter, KPN Corporate Communications: +31 6 48 22 65 72)

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Data protection:
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