RuPaul’s Drag Race was first introduced in 2009 and has since been sold to many countries.
Drag-and-drag racing as an art form is a global phenomenon that continues to attract viewers globally, so we are very pleased to be able to introduce new queens, says Producer Fenton Bailey Limit.
Will RuPaul Charles is the executive producer. Who will host the show in Sweden has yet to be decided.
He was preceded by extreme secrecy. WOW, who is the owner of the format, has forced us to be very quiet, there are very few people who use SVT or in the cloud community who know this. Last week we signed an agreement, and now the work is on finding bidders, jury members and participants, says Anton Glanzelius, Program Client at SVT.
“Perfect for public service”
He says there is a list of potential “dream sponsors”, but the most important thing is that the presenter loves the original show.
Why would SVT want to buy the software?
An ideal public service entertainment program. It is one of the most charming and open formats in the world, while at the same time powerful and personal stories that shed light on diversity and societal issues that are not so obvious to the entertainment side.
The programme, working titled Dragrace Sweden, will be taped by production company Mastiff and broadcast on SVT at the end of 2022 or the first half of 2023.
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