JLC. The comedy trio consists of Jonas Fagerström, Lukas Simonsson and Karl Deman.
Press photo (archive)
Gothenburg-based humor trio JLC is the powerhouse in social media. This is shown by this year’s power measure, which the Media Academy lags behind.
It is the seventh year in a row that the Media Academy has presented who reaches and engages with the largest number of Swedes on the biggest social channels.
This year, the poll showed JLC, a comedy trio from the Gothenburg area, topping the list. Then comes the Lawndale family, which took first place last year. Behind them are the Sweden Democrats in third place.
“Just do what we think is fun.”
This is not the first time JLC has risen to the top. In 2020, Jonas Fagerström, Lukas Simonsson and Karl Deman also took the Golden Podium.
The trio is satisfied with this year’s ranking:
-Last time was so much fun! “We only do things that we think are fun and we commit to recording them, and that is probably reflected in our numbers,” says Jonas Fagerström in a commentary.
Pops short video format
Also new for this year is that Tiktok has been given a more prominent role. According to Maktbarometern, this can be observed in several ways, but most of all in how competitors YouTube and Instagram are shifting towards the short video format.
As a result, those who are accustomed to Tiktok have quickly conquered these platforms: Tiktok was topped by Wonderboi this year, which along with Winsent Thunholm Wikman, Magic mike and the family account Foxy mama, has seen success with short films on YouTube in particular.
Top 5 in 2023
2. The Lundell family
3. Sweden Democrats
4. I just want to be cool
… Collecting Annual data on the most successful Swedish accounts among other Swedes on Instagram, Tiktok, Facebook, YouTube and Twitter/X – regardless of whether they are companies, media or individuals. The result is the Power Barometer, a map of how media power moves in the new media landscape.
The Media Academy is a non-profit association that wants to deepen media debate and create meeting places to increase understanding of how media impacts society.
Since its inception in 1997, they have published the Trust Barometer, Sweden’s most popular survey on trust in the media, politics and business. Also since 2017 is the Power Barometer: a map of who has the most influence in the digital media landscape.
Source: Media Academy
… is a Swedish YouTube trio founded on January 5, 2017 in Gothenburg by Jonas Fagerström, Lukas Simonsson and Karl Deman.
On the channel, the trio posted, among other things, comedy clips, sketches, vlogs and pranks.
Besides the channel, the trio owns the podcast Between Heaven and Earth.
“Lifelong food practitioner. Zombie geek. Explorer. Reader. Subtly charming gamer. Entrepreneur. Devoted analyst.”