Fintech firms Froda and Treyd – enter into partnerships to provide entrepreneurs with easier and better growth funding.

Two of Sweden’s fastest-growing fintech companies are now entering into a partnership that will make it easier and more accessible for traders who import and sell physical goods. GWithin a unique and simple digital credit rating, small and medium-sized entrepreneurs get better and faster access to cost-effective financing. The collaboration will be launched in Sweden and Great Britain with the ambition to scale to the rest of Europe.

Both Froda and Treyd have grown rapidly in recent years by providing financial solutions to growing companies. Unlike large companies, SMEs do not have quick and easy access to capital, which is crucial for growth. Now Treyd becomes the first partner to join Froda’s new product Embedded Financing, an API-based loan engine that improves predictability, scalability and flexibility in the end product through smart credit algorithms, data and technology integration.

– We share a vision to help small and medium enterprises grow. With Froda as a new financier and our solution, we are facilitating access for even more merchants to sell first and pay the supplier later, freeing up critical growth capital, says Peter Beckmann, CEO of Treyd.

In the past year, both Froda and Treyd have seen serious growth with growth rates of 100 and 700 percent respectively. The partnership means both companies can scale further, and Froda and Treyd’s financing solutions will be available to even more merchants – initially in Sweden and Great Britain in the first quarter of 2023, with the aim of scaling to the rest of Europe.

– With embedded financing, we can now help growth companies offer flexible financing solutions to their customers. Availability of smart and flexible capital was a major growth inhibitor for us before getting deposit authorization from FI, and now we can help Treyd avoid the same challenge. It is wonderful to be a part of their growth journey. We are delighted to launch this product in partnership with Trade, who share our vision to help entrepreneurs, says Olle Lundin, CEO of Froda.

About Froda
Froda was founded in 2015 with a clear idea – to give small and medium enterprises the same opportunities to grow as large enterprises. With the company’s service, it is easy and cheap for entrepreneurs to invest in their ideas. By digitizing this process, Froda has made it possible to help many companies with financing tailored to their individual business and its needs. A great business loan, quite simply.

Today, Froda is one of Sweden’s fastest-growing fintech companies and has helped more than 50,000 companies grow. The company is a credit institution under the State Deposit Guarantee and under the supervision of the Financial Supervisory Authority (FI).

About Trade
Treyd is a fintech company that helps merchants grow by selling first and paying the supplier later. With simple and flexible financing for the purchase of goods, companies can obtain discounts, free up working capital for investment in growth, and use cheaper and greener logistics. Treyd is headquartered in Stockholm and has 52 employees in offices in London and Cairo. treyd.io