CFO becomes CEO when Babyshop founders back off

It became earlier this year Gertrude Clover, Children’s Store CFO. Now she takes over the CEO position.

We are very pleased with Gertrude Coover’s approval to become Babyshop’s CEO. Susanna Campbell, Chair of the Board of Directors, says she is an innovative and strong leader with proven experience in the business of change and expansion.

She succeeded Marcus Tagesson, Who founded the company with Lynne Tageson in 2006.

It was never my intention to functionally run Babyshop as CEO in the long run. It took a while to find a new CEO, but now with Gertrude in his place, I look forward to continuing to follow the baby shop journey as an owner and member of the board of directors, he says in a comment.

At the baby shop during the year 2020 It continued its global expansion, including through the acquisition of the luxury French site Melijoe.

While some markets have it Impacted negatively by the situation with covid-19, growth was doing well in markets such as France, the Nordic countries, the United States and the United Kingdom, the company wrote in a press release.

Moving forward, it’s on the verge To develop and simplify operations to unify the position taken by the children’s place.

– I look forward to leading the children’s store more in this exciting stage of growth and improvement. Children will always grow and we will grow with them. “I have a very strong belief in the children’s future opportunities,” says Gertrude Couver.