Dagens Media has previously reported on MMS purchases through a measurement supplier, making it the largest purchase MMS has ever made. 11 suppliers have submitted tenders for procurement, out of which four tenders have been submitted in total. At the time of writing, the purchase is not yet complete.
MMS currently has agreements with GFK, ComScore, Gander-Sifo and Nielsen.
read more: MMS buys all measurement services: “The biggest deal we’ve ever made”
In the United Kingdom, similar measurement services are now being purchased. According to a press release, the Broadcasters’ Audience Research Board, Barb has appointed three different companies; Gander, its sister company Gander-Sifo already owns MMS, and ABC and RSMP.
Among other things, Gander will offer a completely new measurement box for the TV panel, which will be expanded from 5,150 homes to 7,000 homes. Gander gains new confidence in collecting census data for BVOD.
ABC is commissioned to audit the implementation of the tag system that generates large data, which is used as a complement to the group data, while RSMP provides the survey system among others.
In addition to offering linear TV and online video surveys, Barb will expand its survey this year to include streaming services such as Netflix, Amazon Prime Video and Disney Plus.
read more: Watching on a big TV screen increases sharply
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