There are ideas in the UK to ban all kinds of gaming company advertising in sporting contexts. But the discussion there is not very far. However, they went a long way in planning another ban.

i.e. against gaming company sponsors on the front of the match shirts. There are nine clubs in the Premier League that have exactly that today, as well as six teams in the tournament. The value of these agreements is estimated at around SEK 1.2 billion.

In addition, 19 of the 20 PL clubs have some form of collaboration with a gaming company. However, this is not something the government plans to ban as many small clubs depend on income.

An announcement is expected at the end of the year or the beginning of 2022.