Grassroots sports clubs and community physical activity groups had a new home when we launched Buddle.
The National Lottery-funded programme, which replaces the Club Matters offer, will provide free educational and support resources to inspire and promote clubs and organizations that deliver sport and physical activity, as well as the professionals who work with them.
Buddle, a combination of “buddy” (the role we will play with these groups) and “huddle” (which symbolizes the coming together and collaboration required to help an organization succeed) was developed based on partner feedback and in conjunction with existing users.
Phil Smith, our Executive Director of Partnerships, hailed the launch as an important moment for the sports and physical activity sector.
“The launch of Buddle is an important moment in our support of those helping to bring sport and physical activity to a grassroots level,” he said.
“We know that community groups, whether large sports clubs or informal gatherings that encourage people to be physically active, play a huge role in helping people live active lives.
“The coronavirus pandemic and subsequent cost of living crisis have been extremely challenging times for these groups, and we hope Buddle will ensure these organizations have the tools and resources they need to succeed.
“We are passionate about enabling organizations to be safe, inclusive, agile and resilient enough to secure their long-term future and unleash the benefits of sport and physical activity for all.”
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