Purplebricks may be about to offer a rescue package to the customers of failed online agency Emoov, which could even see them offered some kind of financial compensation.
Speaking to his Twitter followers this morning Purplebricks’ founder and CEO Michael Bruce said: “I was very sorry to hear that @emoov has had to go into administration. Sad news for the staff and of course for customers who will be wondering what’s going on. @purplebricksUK we will do what we can to help all of these customers and ensure they’re not out of pocket.”
It’s not known as yet exactly what this help might consist of. However, it is not entirely unknown for one-time competitors of a failed enterprise to offer to reimburse its hapless customers. For example, where an airline honours a failed competitor’s tickets. Whatever such help might cost Purplebricks it would most likely be returned several fold in publicity value.