Ikea and H&M work with Idea Factory in London

H&M and Ikea launch “Idea Factory” in London for local designers, artists and small-scale manufacturers.

In London, H&M and Ikea are collaborating to create an “Idea Factory” that encourages local designers and small-scale manufacturers. Attlee 100 will be the world’s largest furniture retailer and one of the world’s largest fashion chains when it opens in May, according to it. Defender.

In February, Ikea opened its first shopping center in the UK. Here, the Atelier 100 will open, and it will be a meeting place and workplace for designers and manufacturers.

Wants to promote new ideas and alliances

Hope that new alliances and ideas will be promoted and the works will be sold in the store. Accepted applicants will receive up to 10,000, which is roughly equivalent to SEK 123,960, which allows them to scale their ideas to commercially viable products. They receive training and guidance from H&M and Ikea’s experts, but also from other experts.

All kinds of projects from beauty and fashion to art, jewelry and music will be considered, the only limitation is that the final product should be small enough to take customers home from the store in the shopping mall.

Need to interact closely with customers

Camila HenriksenThe Guardian, Head of Global Brand Innovation at H&M, assures The Guardian that they are open to all ideas, and that both H&M and Ikea want to reach out to customers and locals, and continue to deliver what customers want.

According to Marcus Engman, CEO of Ikea’s parent company Ingka Group, said the store in Hammersmith is a one – year pilot project and if implemented, it will be developed in other cities around the world. He says the project with the Atelier 100 has been under discussion for some time and is part of a quest for new ideas for shop streets that have been badly affected by the epidemic and the transition to internet shopping.

“This is not going to be a challenging time for retail or the bigger opportunities to improve the way we sell in the future than there are now. We’re trying to get a positive outlook and see things get better,” Marcus Engman told The Guardian.

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read more: [Dagens PS]