Amazon’s cash register technology is competing outside the United States. Ends at Sainsbury’s store in the UK

According to Bloomberg, the technology is coming for the first time from Amazon’s cashless stores to non-Amazon stores outside the United States, namely Sainsbury’s in the UK. The store in question is located in High Hallbourne, London, close to the chain’s headquarters, making it the UK’s second largest supermarket chain.

The computer uses machine learning, sensors and in-store cameras to monitor what customers are getting. To go in and out of the store, you will be shown a QR code and paid automatically through the Sainsbury Apps. The chain claims that it does not use facial recognition capabilities and does not share data with technology providers. Images collected by cameras are “usually” deleted within 30 days.

Amazon’s Go stores were first launched in Seattle in 2018 and have since reached a few dozen stores in the US and six in the UK, stores called Amazon Fresh. So now it’s about the non-Amazon store.

So it is completely unthinkable that any of our Swedish chains would eventually introduce this or any other similar system in Sweden.