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Here are the most popular iPhone colors

Here are the most popular iPhone colors

What are the most popular iPhone colors? Consumer Intelligence Research Partners (CIRP)across 9 to 5 Mac) the buying habits of American iPhone customers during the Christmas quarter of 2022, and one of the findings was surprising, the company wrote.

It turns out that the most popular color on the iPhone 14 Pro and Pro Max is purple. As many as 42 percent of American customers chose this color, compared to 24 percent for gold, 23 percent for space gray and only 11 percent for silver. The surprising thing about the popularity of purple, CIRP writes, is that consumers are holding onto their phones for longer, and thus are expected to make more conservative color choices.

Purple was a less popular choice for the iPhone 14 and 14 Plus — 22 percent, compared to 27 percent for blue, 26 percent for space gray, 14 percent for red and 12 percent for silver.

Sales of the entire iPhone SE are dominated by space gray at 62 percent, compared to 23 percent for red and 15 percent for silver. The iPhone 12 has similar numbers, with 56 percent space gray and 22 percent each for purple and blue.

Finally, the iPhone 13 and 13 Mini had 38 percent space gray, 23 percent each of blue and pink, 13 percent of silver and 5 percent of red.

Color preferences can of course look very different in other countries like Sweden.

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