Viaplay adds NHL and KSW rights to its UK sports offering

• Viaplay will showcase the National Hockey League (NHL), the best ice hockey league in the world, during the 2026-2027 season in the UK and extend the partnership to 10 European markets
• Live events from KSW, Europe’s leading MMA organisation, will be widely available in the UK for the first time
• The addition of live sports to Viaplay’s UK offering was announced in March

Fiaplay will be home to NHL ice hockey and KSW mixed martial arts (MMA) in the UK. Up to 1,400 matches from the world’s top ice hockey league will be shown on Viaplay every year until 2027, along with 12 high-quality live events annually from Europe’s leading MMA organization until 2025. Viaplay will launch in the UK in the second half of 2022 with a wide broadcast offering combining live sports, premium Scandinavian original content and more.

From later in 2022 through the 2026-2027 season, NHL fans in the UK can stream every game of the season live on Viaplay, including all NHL Saturday and NHL Sunday games, along with the Stanley Cup Playoffs, Stanley Cup Final and other big games. . events, including the NHL Winter Classic, NHL All-Star Game, NHL Stadium Series, NHL Heritage Classic, and NHL Global Series. The agreement extends Viaplay and the NHL’s long-term partnership to 10 European markets.

Based in Poland, KSW has a passionate following, with both Polish and international MMA stars appearing at its live events. Viaplay and KSW are now collaborating in 11 countries, and the first KSW event will be shown on Viaplay in the UK later in 2022.

Peter Nørrelund, Chief Sports Officer, NENT Group: “We are already working to expand Viaplay’s sports offering in the UK with more long-term rights that clearly put us on the map. We have been cooperating with the NHL for 19 years in our northern markets, which proves the quality of our coverage.” KSW is one of our fastest growing partnerships and has become widely available in the UK for the first time. These deals are great news for British sports fans – and there is more to come.”

David Proper, NHL Senior Executive Vice President of International Media and Strategy: “Viaplay has been a significant and important partner in the NHL’s strategy to bring the sport to as many fans around the world as possible. We look forward to continuing to build on our shared commitment to showcasing the world’s best hockey players on wider audience, and we’re excited to expand our relationship with Viaplay.”

like It has been announced In March, the sport became available on Viaplay in the UK and includes the following:

• IIHF Ice Hockey World Championships: 2024 to 2028
• Champions Hockey League: 2023/2024 to 2027/2028
• ISU Figure Skating and Speed ​​Skating: 2023 to 2028 (ISU Figure Skating World Championships from 2024)
• EHF European Handball Championship, EHF Champions League and EHF European Championship (men and women): 2022 to 2030
• CEV EuroVolley, CEV Champions League, CEV EuroBeachVolley, and Additional CEV Volleyball Competitions: 2022 to 2026
• Continental World Athletics Gold Tour: 2023 to 2029
• Indoor World Athletics Tour: 2023
• FIS Snowboard and Freestyle Snowboard: 2022 to 2026 (non-exclusive).

Further details on Viaplay’s content offering, pricing and launch date in the UK will be announced in due course.

in March Proposal NENT Group to change its brand to Viaplay Group, subject to approval at the Annual General Meeting on May 18th.

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Information for the editor

Nordic Entertainment Group AB (publ) (NENT Group’s) Viaplay streaming service is available in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the USA and the Netherlands. Viaplay will launch in the UK in 2022, with launches in Canada, Germany, Austria and Switzerland by the end of 2023. We operate streaming services, TV channels, radio stations and production companies where our goal is to tell stories, connect with people and scale. Outlook – Perspectives. With headquarters in Stockholm and a global perspective, NENT Group is listed on Nasdaq Stockholm (“NENT B”). NENT Group proposed to change the brand to Viaplay Group, subject to approval at the general meeting on May 18th.

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