A sale can easily be digitally linked to an impersonal sale. Showing our personality gets more difficult, and the quote sinks into a mailbox with at least a dozen others. So what do you do to not only manage your sales process, but even improve it when selling digitally?
It’s about creating channels of communication that are really unsaturated, says Vainu co-founder Miku Honkanen.
At Vainu, they used GetAccept in their sales process to be able to better track every step of the sales process through data – not just through gut feeling. When they tried to send agreements with or without the GetAccept video function, they got a higher closing frequency on the bids that were sent with the video rendering.
Although many people know that video is good in all possible contexts today, there are still a few B2B companies that use it. Therefore, it is a communication channel that makes it easy to distinguish, says Mikko Honkanen.
When GetAccept CEO and co-founder Samir Smajic started the company in 2015, it was already clear that digital was the future of B2B sales. Since then, development has been faster than expected.
The ability to provide a quality digital experience to customers, according to McKinsey & Co, doubles the likelihood of a store closing. And don’t do it just by sending out a lot of emails. An electronic signature is a way to increase your click rate, but if you add interactive features like chat, video, cool fills to your agreement, and automatic reminders, the possibility increases even more.
Among those who use GetAccept, those who use more attractive features in their email messages have an infection rate up to 30% higher, than those who send an agreement for electronic signature only. Nobody wants a boring sale, and if you can find ways to make it fun and interactive, not only will the customer be happier, but you will also create a faster and smoother sales process.
There is still an old myth that companies are not ready to start operating like this, and they only work in small companies. In fact, data shows that 70% of companies are willing to do business for up to five hundred thousand crowns in an online environment. Another common bias is that the customer’s customer wants it the traditional way. But this is not true. We constantly receive feedback from our customers telling us how satisfied their customers are with the new and simplified way of signing agreements. “This makes our customers look good,” says Samir Smacik.
Starting a more attractive digital sales process doesn’t have to be time consuming or difficult. On GetAccept you have everything grouped and get overview, automation and connections in one and itself tool. Getting started shouldn’t take more than an hour – even for the slightly larger sales team.
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