Online stars have been piling into real estate recently with the most popular stars allegedly pulling in £20,000 per month in advertising revenues from their videos. Beauty blogger Zoe Sugg, 24, and her blogger boyfriend Alfie Deyes, 21, splashed £1 million on a five-bedroom mansion in Brighton, which also has a log cabin on the grounds.
Last year, U.S YouTube star Jordan Maron was upset after his splashy new $4.5 million Hollywood pad was exposed. Maron creates Minecraft-themed music videos that parody pop songs and has amassed an astonishing 2.6 billion video views on his channel to date. That’s the population of India and China – combined.
DMZ is betting you’ve probably never heard of him, but this is what his online videos have bought:
DMZ believes this is just the beginning of online stars staking their claim in London property. YouTube is arguably the most mature social channel and easiest to monetize. But look out for more Snapchat Spenders, Flashy Facebookers and Insta-Idols using their newly acquired wealth to move further in to prime London real estate.