Storescogen JO Sport – Acquires Storescogen Group AP

Storskogen holds an 80 percent stake in JO Sport in Hutixwall AB (“JO Sport”). The company distributes products on Alpine, ExteriorCycling and sports for retailers in Sweden reported SEK 162 million and EBITA SEK 15 million sales by 2021. JO Sport will be part of the vertical distributors and cater to other companies focusing on related activities.

JO Sport was founded in 1986 and is headquartered in Hadixwall with 24 employees. The company distributes products in alpine, outdoor, cycling and sports from over 80 brands to retailers in Sweden.

The company is co-owned by co-owners Johan Anderson, CEO and Patrik Dahlin, COO, who will continue to hold minority stakes in JO Sport and remain in their current roles.

“We are proud of what we have achieved so far with JO Sport and our wonderful staff, suppliers and customers. We look forward to continuing to develop JO Sport to the next level with our ideas sharing storeScogen. Long-term value creation and entrepreneurship,” says Johan Anderson. , CEO of Joe Sport.

JO Sport will be part of Storescon’s vertical distributors, which will be part of the commercial business area. Jacob Sandstrom, investing director of Storescojan, believes the acquisition of JO Sport completes other business units in the vertical well.

“We are delighted to welcome Joe Sport to Storescogen and were inspired by the company created by Johann and his staff. The company operates well and offers customers across Sweden an attractive and wide range of high quality and well-known brands, ”says Jacob Sandstrom, Storescoan’s Investment Director.

For more information, contact:

Jacob Sandstrom, Investment Director Handel
+46 (0) 72 500 58 92
jacob.sandströ[email protected]

Michael Metzler, Press Officer
073 305 59 55
[email protected]

About Storskogen

Storskogen acquires and promotes well-operating and profitable small and medium enterprises in the business, trade and services sectors in the Nordic countries, DACH and the United Kingdom. As of December 31, 2021, Storskogen had a total of 105 business units with approximately 9,000 employees and SEK had annual sales of over 23 billion (as we have held all business units over the past 12-month period).