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Bundesliga to launch sale of media rights shares

(Bloomberg) – The German elite football league has been known to issue minority stakes in its foreign media rights and private equity firms have been circulating about the issue. The game system DFL can contact this. About 30 bidders per week asked people interested in investing in Bundesliga International GmbH not to be identified as the information is confidential. A representative of the DFL declined to comment. This sale generated much-needed revenue for the league. Govt-19 emptied the stadiums of fans. The Bundesliga is owned by some of the largest and best-funded clubs in Europe, including FC. And star players such as Robert Lewandowski and Earling Brad Holland. However, it does not have the international profile of competitors such as the English Premier League. Advent International and PC Partners are two private equity firms that already own a stake in Bundesliga International, Bloomberg News previously reported. Other bidders include Payne Capital, CVC Capital Partners, General Atlantic and KKR & Co. A person familiar with the matter said in November. “There’s sure to be more interest,” said Doug Harmer, partner at Oakwell Sports. Consultant working with potential bidders. “This is a well-managed league from a financial standpoint, but we may be wondering if much more can be done to turn this into an international product.” Before the impact of Covit-19, Deloitte was the international Puntescola who manages the media rights to Puntezcalla, per year, compared to the international broadcasting rights of Bundesliga at 240 million euros (US $ 292 million), about 1. 1.6 billion from the Premier League and 89 897 million from the Spanish league. Results. For the two major German football divisions, the country’s professional clubs are part of a larger debate over how to distribute minimal money from television rights. Bundesliga’s internal rights were recently sold at a discount in the last cycle, with DFL losing a மில்லியன் 200 million deal with Middle Eastern broadcaster Payne Sport in September. Meanwhile, interest in private equity in football has increased. Last year, CVC, Advent and Italy’s FSI Fund agreed to manage the television rights of the major Italian league, Serie A, for 10 1.7 billion for a 10% stake in a new media company. Since then, concerns have been raised about their contract expiring, and the league’s 20 clubs have not yet agreed to its terms. Original note: German soccer league kicked off private equity stock sales For more articles like this, please visit us by subscribing to Bloomberg.com with the most reliable business news source. © 2021 Bloomberg LP

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