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Rage rooms the new trend in Sweden

Rage rooms the new trend in Sweden

For those who want to vent their frustration with the pandemic, there is now an alternative that is free of consequences. In less than a year, three “wrath rooms” have opened in Sweden, where you can smash printers, televisions, glasses, or whatever else and pay for it.

Under the banner with the invitation The word “break” is attached to a baseball bat, sledgehammers, mallets, golf clubs, and a sword. Along the wall is a cracked car window, an old TV and a torn safe. When Gabriel Demonstrates a glass bottle above a printer, shrapnel and plastic spin around the room.

The Breaking Point company, which he founded, is based on the so-called “wrath room”. The concept originally comes from Japan, the first of its kind to be opened in 2008. The phenomenon is often described as a way to relieve stress and vent frustration, using special tools to smash things into a specially built room. In the United States, venues have opened across the country over the past five years.

During the interview, Gabriel Barhanna received a call from the Malmö Break Room, which is located in the starting blocks of the “wrath room” in the Entré shopping center in Malmö. In August last year, The Rage Room opened in Örebro. Gabriel Berhana started his company a year ago, but it only opened its doors this week. In May, he has so far received about fifteen reservations, most of which come in pairs or in groups.

The cost of a standard five-minute time is SEK 595, and the cost of a so-called “premium smash” of ten minutes is double. Each participant is allowed to wear earmuffs with plexiglass masks and gloves. After the security check, you can leave the room for five minutes. If you want, you can choose the music for the experiment. The entire scene can be watched from the TV upstairs.

“Everyone wants a printer. It’s something a lot of people ask for. I understand, I have three printers that I’ve sat with right now and tried to do their job and you’re frustrated,” says Gabriel Berhana.

When the materials are broken, sort out He is materialistic as best he can. The gadgets in the room come from local bars, restaurants, and businesses, among others – and Gabriel Berhana asks for more.

“My challenge is finding things to get rid of. The profit margin is very high, because I don’t buy any of the materials myself. Everything about this costs,” he says.

The dream of starting your own business really began in 2009 when Gabriel Berhana sat at home and watched “Zombieland” with Woody Harrelson in the lead role.

“In one scene, they walked into a glass and porcelain store and destroyed the entire store, smashing everything. I thought it looked so much fun and I thought I wanted to do it. But there’s nothing you can do at home. Then there was only ‘Rage Rooms’ ” in Japan “.

After several years as a warehouse worker, Gabriel Burhana started taking online courses in business management and took small, cautious steps towards his own company. In March of this year, he resigned from his job.

Gabriel proof.Photo:Joey Upright

“I was so disappointed Over work and I didn’t enjoy my situation at all. When I went to the camera and there was a mess, I just wanted to throw it out the window. I wanted to do something more than be a repository all my life. I find it hard to focus, so going back to school and studying wasn’t an option.”

“My family helped me a lot. I definitely wouldn’t have come here without them.”

Gabriel proof initially thought 60,000-70,000 kronor would be enough to start Breaking Point, but in total it cost 600,000-700,000 kroner. For the company to move now, Gabriel Berhana needs to receive eight couples bookings per week.

“Even if it doesn’t go well, I learned a lot. I hope you succeed, if you don’t, it’s okay. Money is not the driving force. If I go plus or minus zero and I can get the same salary as in the warehouse, I am satisfied.” …even if it’s 10 times more work. The whole purpose of it was for me to feel like it was fun to go to work.”


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