Online reviews have made huge inroads into the property industry. Most famously, Airbnb revolutionised short-lets and based its business on landlords and renters rating each other.
And scores generated by sites such as TrustPilot and allAgents are now regularly quoted by estate agents in their marketing efforts, helped by Purplebricks’ relentless pursuit of five-star reviews as one of its key business metrics.
One area where an online reviewing culture is conspicuous by its absence is the ...
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