Max Verstappen and Viaplay enter into a partnership

• The Formula 1 World Champion participates in exclusive content for Viaplay
• Max Verstappen will be Viaplay’s ambassador in several markets
• Viaplay launches in the Netherlands on March 1, 2022

Formula 1 World Champion Max Verstappen and Viaplay have entered into a multi-year partnership in which the Dutch superstar driver will participate in exclusive content for Viaplay viewers. Fans will be able to stream unique documentaries as Verstappen reveals the secrets of conquering the toughest tracks of Formula 1, along with fascinating insights into his life away from the pressures of sport, and much more. Verstappen will also be Viaplay’s ambassador in all markets in which Viaplay holds the rights to the Formula 1 show.

In December 2021, Red Bull Racing’s Max Verstappen made history as the first Dutch driver to win a Formula 1 championship. This title culminated in a rapid rise for the 24-year-old, already the youngest driver and race winner ever in Formula 1, and saw him claim the title of an athlete. Dutch year.

Verstappen began his title defense in March, bolstered by a large number of enthusiastic supporters. Every race of the new Formula 1 season – including the famous Dutch Grand Prix from Zandvoort – will be broadcast live on Viaplay in the Netherlands and all of the Nordic and Baltic countries. From 2023, Viaplay will also be showing Formula 1 in Poland.

In addition, Jos Verstappen – Max’s father and a famous former driver with a 106 Grand Prix in his name – will join the Viaplay team of international Formula 1 analysts.

Max Verstappen: “I am really looking forward to this exciting partnership with Viaplay, as our ambitions to be the best in our fields fit together. It would be great to work with professional Viaplay reporters on site such as David Coulthard, Mika Heikkinen and Tom Christensen. I am sure that Their experience as former senior drivers will be a huge plus. For Dutch viewers, Viaplay may be something new, but it’s a proven international streaming service. It’s great that I will be able to reach so many supporters with the unique content we create together.”

Anders Jensen, President and CEO of the NENT Group: “Max Verstappen and Viaplay are a perfect match. We are the global leaders in sports broadcasting, going on our way to show more than 100,000 hours of live each year from a range of unparalleled rights, while Max’s skills The excitement made him the 34th World Champion. We are both ready to accelerate even more! We look forward to working closely with this talented and charismatic superstar.”

Peter Nørrelund, Chief Sports Officer, NENT Group: “Partnering with Max Verstappen demonstrates the strength of our commitment to Formula 1. Viaplay watches this great sport in a way not available anywhere else, with top studios, access to drivers and experts like Mika Hakkinen, David Coulthard and Tom Christensen. Adding Max exclusive content brings viewers closer to the world’s fastest show like never before.”

Viaplay launches in the Netherlands on March 1, 2022 with a unique blend of premium live sports, Viaplay Originals, international films and series, and children’s content. Besides Formula 1, the service will be the Dutch home of the Bundesliga, PDC darts and more, followed by the Premier League in August. Viaplay will cost €13.99 per month and will be available through distribution partners such as KPN and VodafoneZiggo, as well as subscriptions sold directly to customers.

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Information to the editorial office

Nordic Entertainment Group AB (publ) live streaming service is located in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the USA. Viaplay will launch in the Netherlands and the UK in 2022, with launches in Canada, Germany, Austria and Switzerland until the end of 2023. We operate broadcast services, TV channels, radio stations and production companies where our goal is to tell stories, touch people and expand perspectives. With headquarters in Stockholm and a global perspective, the NENT Group is listed on Nasdaq Stockholm (“NENT B”).

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