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Influential creators are growing fast with well-known brands

Influential creators are growing fast with well-known brands

Society Icon has companies like H&M, Dior and Calvin Klein on its client list. Through their application, they have allowed individuals to become influencers in campaigns. The company experienced rapid growth during the year and is now targeting more countries.

The Icon community connects businesses with individuals from the private sector to increase brand awareness in social media. Through its application, people with fewer followers, called micro influencers, can also participate in campaigns.

Individuals can register and then register their interest in joining the company’s campaign. It could be about them using a product for a fee and sharing it on social media. Compensation is subject to opportunity to post and focus, mostly on Instagram and Tiktok.

Clients include Klarna, H&M, Hemtex, Ica, Orkla, Universal Music, Lifesum and Live Nation.

The Icon community got its start as early as 2017, but in the past year the business has begun to take off in earnest during the pandemic. In 2019, the company generated sales of SEK 2.5 million to grow to SEK 6.5 million last year. It’s now passed in flying colors, reports Society Icon, which has already generated SEK 20 million in revenue this year so far.

The growth comes mainly from the high percentage of returning customers of 75 percent. Now that we have launched the new platform, we continue to build the best product ever that we can use for our tokens and partners. It now prepares us for the next stage where we will release a number of new value creation functions. This is perfectly in line with the fact that we are increasing the rate of growth to include larger and larger markets,” Moss Harrigott, founder and CEO, says in a statement.

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Last year, the company expanded from Sweden to Denmark, Finland and Norway. The plan is to move to the UK and US in 2021 as well. Media agencies will also be able to use the app there.

“Covid-19 has been an incredible challenge. But at the same time, change, as our behaviors become increasingly digital, has presented us with a wonderful opportunity. We want to continue to be involved and lead the change that is happening in how people and brands integrate with one another, as We believe that person will be the media landscape for brands in the future.”