Swedes seem to be more optimistic about this summer’s trips than before. Last week, more than double the number of flights were booked (146 percent) compared to the previous week. If you compare the number of reservations a week in advance of a month, it could triple. Croatia, a relatively young destination, stands out as one of the favorite destinations.
The number of Swedes booking their summer vacation is increasing sharply, although it is still small in size. The trend that has been going on for the past month. Last week, more than twice as many Swedes booked a trip to the Mediterranean compared to the previous week. If you look at other countries in Europe, like the UK and Germany, the news that vaccination may soon become a reality has had a definite positive impact on travel reservations, something that could have an impact in Sweden as well.
It is difficult to pinpoint exactly the cause of this positive trend, but we believe it is a combination of the fact that many are eager to travel more than ever, while we see news that vaccination will soon begin across Europe, creating a positive future picture. We’ve seen this trend in Germany and the UK and now it looks like we Swedes are a lot more optimistic as wellAdam Gyorky, TUI’s director of communications, says.
In total, last week’s increase was about 146 percent compared to the previous week and more than 200 percent compared to last week. The eastern Mediterranean region is the most popular. Croatia is the most exclusive destination, and it is a relatively small destination in terms of the number of travelers.
Top 5 destinations this summer:
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