Google Ads revenue is soaring – driving profits to record highs

WPP integrates computer specialists into Group M and Wunderman
The third-party cookies will disappear soon, as Apple and Google implement their updates. To face the new landscape, WPP merges GroupM and Wunderman Thompson into a new brand. The choreography will be available to all WPP clients. The new offering will initially consist of 700 professionals and aims to assist clients with first-hand data and implement new strategies regarding consumer integrity. They are reports AdWeek.

Alphabet doubles profits thanks to Google Ads business
Revenue from Google’s parent company Alphabet increased sharply during the first quarter due to higher demand for keyword and Youtube ads. Advertising revenue increased 32% during the period. YouTube ad revenue increased 49 percent. Alphabet’s sales increased 34% year-on-year to $ 55.3 billion, and profits more than doubled to $ 17.93 million in the first quarter of 2021. This is the third consecutive quarter that the company has posted record profits. They are reports The New York Times.

Top advertisers in a new initiative to increase diversity in the advertising industry
Unilever, Pepsi, Shell and TUI have been established, along with a number of agencies in the UK
Black Representation in Marketing (BRiM) urges brands to work actively to increase black representation in the industry. According to a survey conducted by the organization among 304 marketers, 42 percent did not make any decisions to increase black representation in the past year. Writes Marketing Week.

The Kantar CEO is leaving after four months
CEO of giant analysis firm Kantar Alexis Nasard Obtained from Heineken in the fall and take over at the end of December 2020. Now reports Sky News He leaves the company after four months. The news comes just one week after Kantar revealed its $ 1.5 billion acquisition of the Numerator.

These Swedes are on the jury of the Cannes Lions Festival

Yesterday, the Swedes were presented to the 2021 Cannes Lions jury.

Experience branding & black revitalization

Anna Qvennerstedt, Global Chair, Forsman & Bodenfors

Black creative business transformation

Charlotte White, Executive Vice President of Brand Transformation, Weber Shandwick Global

Glass: The Lion for Change

Marta Carlqvist, CEO, BCW

Short jury

Outdoor black

Anna Salonen, Technical Director, NORD DDB Stockholm

Direct black

Clara O’Dman, Art Director, Save Our Souls

Social and influential black

Joachim Khoury, Senior Creator and Partner, Åkestam Holst NoA

The Lions Movie

Cali Wedgren, CEO / CCO, TBWA

Lions Public Relations

Mandarva Steinburg, Partner and CEO, Abby Priest

Kraft film

Marcus Svanberg, Director, Blake

Media Lions

Susan Pearson, Verizon Media Country Director