How Can Persimmon Mend Its Tarnished Reputation?

Huge director bonuses and a sector-wide leasehold scandal have left housebuilder Persimmon’s reputation in tatters.

And it’s not good news for shareholders, who have endured huge volatility in the FTSE 100 listed company’s share price over the past year. Since June, the stock has dropped 14% to a low of £24.74 per share as criticisms over the company’s business practices mount.

The company’s latest half year results, published on Tuesday, belie the negative press surrounding Persimmon, wit...

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