According to the announcement, the new brand reflects the company's ambition to deliver the best and widest entertainment experiences, both in the Nordic countries and internationally, and results in a fully integrated company in the field of television, live streaming and content production.
“The Nordic region is one of the most dynamic media markets in the world, and our ambition is to deliver the best and most comprehensive entertainment experiences to consumers and partners,” says NENT Group CEO Anders Jensen. “We have a unique integrated model where we produce, broadcast and share exciting content for viewers, listeners and followers. The launch of our new brand is the latest step towards our IPO later this year.”
NENT Group Platforms and Brands
- pay tvViasat's TV channels and satellite platform; Viaplay streaming service (Denmark, Finland, Norway, Sweden)
- Free TV: TV3, TV3+, TV3 PULS, TV3 MAX, TV3 Sport (Denmark); TV3, Viasat4, TV6 (Norway); TV3, TV6, TV8, TV10 (Sweden); Viafree streaming service (Denmark, Finland, Norway, Sweden)
- radio:Commercial radio stations in Norway and Sweden plus I LIKE RADIO streaming service
- Studios:30 production companies in 17 countries plus Sply Networks
- Operator ServicesViasat Broadband and IPTV are now available to more than 1.3 million Swedish households through 35 open fibre networks.

Doris Lessing is a contributor to Dealmakerz, covering news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on clear, accurate reporting and useful information that helps readers stay informed about current affairs and developments that matter to them. Her work highlights relevant stories, emerging trends, and key issues, presenting them in a balanced, accessible, and reader-friendly way.

More Stories
Blind Bluetooth Speaker Test Reveals Bose Beats JBL in Sound-Only Listening Challenge
PSVR2 Owners Get a Fresh VR Release to Look Forward To as I’m Having a Bad Day Is Revealed
Readers Put The Lord of the Rings at the Top of the Greatest Novels List