ZPG is looking for new
advertising and marketing agencies to help promote its Zoopla and uSwitch
brands, an advertising industry website says.
Zoopla has been running
its ‘hermit crab’ themed marketing campaign since early 2017. However, ZPG has announced
that it is looking for new ideas for its marketing while the advertising agency
who created the campaign, Brothers and Sisters, has said it will not be
repitching for the work.
Rich Houston, Head of
Consumer Marketing at Zoopla and Alex Gibson, Head of Brand Marketing at
uSwitch, have said: “Brothers and Sisters have done a great job for us over the
last few years and we are grateful for their passion and enthusiasm.
“Both brands are,
however, competing in highly competitive marketplaces and we feel that we could
benefit from a fresh set of eyes looking at the opportunities that exist for
That the property portals business is ‘highly competitive’ is something of an understatement of course. Advertising moguls who are interested in taking on Zoopla will no doubt be frantically formulating brilliant ideas which they hope could challenge the dominance of Rightmove. How good those ideas are could, to a greater extent, dictate how Zoopla performs over the next couple of years.