Xbox promises to treat Activision’s classic IP with respect

Phil Spencer believes players’ gaming memories should not be exploited.

The Activision acquisition is well underway, giving Microsoft access to a group of developers and brands that Activision has headed, including Blizzard and its partners. Cans, starcraft And Diablo. In the latest episode of the Xbox Podcast, Phil Spencer got candid about this, and believes that accessing this treasure chest comes with some responsibility.

I feel like we have to be very good moderators of the content we touch. These are memories from people on different platforms, different decades.

I want to make sure that when we go back and visit something, we do so with our full energy – an enthusiastic team that wants to work on something and make a difference, not just create something to make money or create something for PR advertising and not deliver the product.

Furthermore, he says Xbox has done a “good” job of rethinking brands, but it hasn’t been great at it. He also sees Game Pass as a good way to go back in time and bring attention to parts of gaming history and make them accessible. Most importantly, they treat Activision Blizzard’s trademarks with respect and don’t just exploit them for PR.