ViaPlay is launching on Roku devices in the US, Canada and the UK

• Viewers in North America and the UK can subscribe to Viaplay directly through Roku’s devices
• Roku is the number one TV streaming platform in the US and Canada based on hours streamed
• From December, Viaplay became part of The Roku Channel’s range of premium subscriptions in the US

Viaplay Group and Roku have signed a multi-year deal that makes streaming service Viaplay available for subscription through Roku’s devices in the US, Canada and the UK. Viewers in all three countries can now subscribe to Viaplay’s complete local offerings via Roku, which is the number one TV streaming platform in the US and Canada in terms of hours streamed (Source: Hypothesis Group, December 2022). In December, the ViaPlay team and Roku announced a deal to add ViaPlay to premium subscriptions to The Roku Channel in the US.

In the US and Canada, Viaplay subscribers have access to over 1,500 hours of acclaimed series and movies, along with carefully selected third-party content. Viaplay is the world’s largest producer of Nordic Noir – premium drama from the Nordic region – and the range includes first-rate crime thrillers, youth series, historical dramas, documentaries and more.

The Viaplay series available in North America include the provocative youth drama ‘Threesome’; The critically acclaimed autobiography ‘The Dreamer – Karen Blixen arriveswith Connie Nielsen (‘Gladiator’); and the American-Swedish crime series ‘Cell 8’.

Viaplay customers in the UK can watch hit titles such as the serious crime drama ‘The Interrogation’‘ With Lars Mikkelsen (‘House of Cards‘); Famous Danish series ‘Wit Sand‘ and ‘Bathodelet‘; And the legendary ‘Bran‘; Live games from UEFA EURO 2024 Qualifiers, LaLiga and Scottish Cup, United Rugby Championship and ice hockey from the NHL.

Vanda Rapti, Viaplay Group EVP and Chief Commercial Officer, North America & Viaplay Select: “This multi-year agreement makes it even easier for viewers in Viaplay’s three new markets to subscribe to our unique service. Roku has great reach and brand recognition among viewers. Launching on Roku devices, Viaplay takes high-quality international storytelling directly to fans – those who love Nordic Noir and don’t know it yet – and sports fans across the UK.

Mary-Ann Taylor, director of international content distribution at Roku: “Roku makes it easy to discover a variety of international content, like ViaPlay’s acclaimed Nordic noir drama. This new partnership brings the best of the Nordics to Roku customers in the US, Canada and the UK, as well as Viaplay’s attractive gaming offerings to our UK users.

Viaplay is available as a direct-to-consumer app in 13 countries and is supported by a wide range of devices and platforms, including major smart TV brands; iOS and Android smartphones and tablets; Chromecast, Apple TV, Android TV, Amazon Fire TV and Google TV; PCs and Macs; and Roku devices. Viaplay Select, a content concept for partner platforms, has been launched in more than 20 markets.

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Note to the Editor

Viaplay Group AB (publ) is an international entertainment provider. Our streaming service Viaplay is available on a direct-to-consumer basis in all Nordic and Baltic countries, Poland, Netherlands, UK, USA and Canada. Every day we serve millions of customers with our unique content, including acclaimed ViaPlay series, movies and more, as well as a unique lineup of premium live games. Additionally, Viaplay’s storytelling will be available to partners worldwide through the innovative Viaplay Select branded content concept. From streaming to TV channels, radio stations and production companies, our mission is to inform stories, touch people and broaden horizons. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).

To contact us:
[email protected] (or: +46 73 699 1700)
[email protected] (or: +44 7768 440 414)

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