Viaplay guarantees the rights to the martial arts Enfusion and Invicta FC

• Over 40 fast-growing kickboxing and mixed martial arts events streamed live on Viaplay
• Viplay will be the home of Enfusion in Holland, Poland and the Baltic States
• The world’s largest women’s MMA organization, Invicta FC, is shown on Viaplay in 10 markets

Viaplay will be the live broadcast of all kickboxing and mixed martial arts (MMA) events from Dutch Enfusion, as well as the world’s largest women’s MMA organization, Invicta FC, in several European markets over the next three years. Viewers can catch more than 40 exciting events from these two rapidly growing organizations with global martial arts stars, as part of Viaplay’s unique showcase of the world’s best live sports.

Dutch Enfusion offers both kickboxing and MMA and is known for showcasing talents like Superbon and Andy ‘The Destroyer’ Souwer. Viaplay will broadcast live over 30 Enfusion, Enfusion Talent and Enfusion Cage events in the Netherlands, Poland and the Baltic States, starting with Enfusion 105 – Tevette vs. Bashir on March 26.

Edwin van Os, CEO of Enfusion: “This agreement with one of Europe’s largest entertainment providers is a milestone and a win for supporters. This makes Enfusion visible across northern Europe on Viaplay and provides a fantastic opportunity to engage a new and growing audience in sports and competitors. except to increase the emergence of martial arts in several ways.”

Invicta FC contains the best fighters from all over the world, with famous alumni such as Cris Cyborg and Carla Esparza. Viaplay’s upcoming Invicta FC live event will be Invicta FC 47 from Kansas City on May 11, and is one of 16 events to be shown in the Nordic countries, the Baltic states, Poland and the Netherlands.

Peter Nørrelund, Chief Sports Officer, NENT Group: “Viaplay offers martial arts supporters exceptional coverage of the most exciting organizations on the planet – all in one service and the same global level. Enfusion is growing rapidly and will be an exciting addition to our offerings in the Netherlands and four additional European markets. We are absolutely excited to show Invicta FC, who plays a key role in enabling talented female fighters to compete regularly, in 10 countries.”

Viaplay’s MMA rights portfolio also includes the UFC in the Nordic countries, KSW in the Nordic countries, the Baltic states, Poland, the Netherlands, and much more.

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Information to the editorial office

Nordic Entertainment Group AB (publ) live streaming service is located in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, USA and the Netherlands. Viaplay will launch in the UK in 2022, with launches in Canada, Germany, Austria and Switzerland until the end of 2023. We operate broadcast services, TV channels, radio stations and production companies where our goal is to tell stories, connect with people and expand horizons. With headquarters in Stockholm and a global perspective, the NENT Group is listed on Nasdaq Stockholm (“NENT B”).

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