Viaplay Group Appoints Sandra Aberg as SVP and Head of Investor Relations

Viaplay Group has appointed Sandra Åberg as SVP and Head of Investor Relations. Sandra is currently Director of Investor Relations at Essity in Stockholm and has extensive experience in investor relations and finance for several international companies. He will start at Viaplay Group in September 2023 and will report to Viaplay Group President and CEO Anders Jensen.

Sandra has been with Essity, a global health and wellness company listed on Nasdaq Stockholm, since 2017. Prior to that, he spent 10 years at SCA in various roles in investor relations and treasury. Sandra began her career at Bain & Company and has also worked at Alfred Berg and SEB. He holds a bachelor’s degree in economics from Stockholm University.

Anders Jensen, Chairman and CEO, Viaplay Group: “We have always had very high ambitions for investor relations to ensure that our unique equity story is as widely known and understood as possible. To build on these ambitions, I am very pleased to welcome Sandra to the team. She has fantastic credentials and is highly respected in her field.” .He will bring fresh ideas and perspectives and ensure we are even better at communicating with investors and analysts.

Sandra Aberg: “I look forward to being a part of Viaplay’s exciting journey as one of the fastest growing entertainment companies in the world. They have clear goals, strong values ​​and a unique story. Building long-term relationships with investors is close to my heart and I look forward to many opportunities to grow Viaplay’s investor base in the coming years.” I see. And as a huge comedy fan who appreciates Viaplay’s investment in talented female creators, I’m definitely in the right place.”

Sandra will be based in Stockholm and will take over from Matthew Hooper, currently Head of Investor Relations, who will focus on his role as UK Chief Commercial Officer.

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Note to the Editor

Viaplay Group AB (publ) is an international entertainment provider. Our streaming service Viaplay is available on a direct-to-consumer basis in all Nordic and Baltic countries, Poland, Netherlands, UK, USA and Canada. Every day we serve millions of customers with our unique content, including acclaimed ViaPlay series, movies and more, as well as a unique lineup of premium live games. Additionally, Viaplay’s storytelling will be available to partners worldwide through the innovative Viaplay Select branded content concept. From streaming to TV channels, radio stations and production companies, our mission is to inform stories, touch people and broaden horizons. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).

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