Tesla, which has never used traditional marketing, has now completely changed direction. In response to Elon Musk’s earlier statement – “Try some ads” – Google users were served ads from the company.
Tesla has started advertising for the first time since Elon Musk announced that the automaker is trying to advertise.
Tesla isn’t spending money on advertising, but instead on promoting its products — and Elon Musk announced last month that he’s reversing his long-standing strategy of counting on owners to spread the word.
That type of marketing strategy has worked extremely well since Tesla was founded. But now that Elon Musk doesn’t seem to have the same faith in his electric car owners, Tesla has started promoting its electric cars.
Many Google users are now starting to notice Tesla’s ads popping up in their searches, something they’ve never seen before. After all, this applies to ads for the Model 3 and Model Y that appeared in small boxes on Google. So far, the ads have only appeared in the UK, with smaller numbers in the US. Tesla is focusing on ads on search engines rather than traditional banners because they only appeared there until now.
Maybe in the future you will see ads for Tesla around the world. But it is difficult to say now whether Elon Musk will develop a new advertising strategy with advertising and promotions or continue as before. On the other hand, it may be difficult to fully return to a zero advertising budget now that Tesla has started with traditional marketing.
Erik Aspegrén writes for Carup, studied design and has a background at Porsche, BMW and Audi dealers. reached [email protected]
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