Tech giants step back from physical presence at CES 2022

Consumer Electronics Show (CES) is the hardware festival that takes place annually in January and brings together major technology companies in Las Vegas. Before the pandemic, SweClockers covered the show on site in the USA, but for obvious reasons, last year’s edition went digital. SweClockers didn’t plan to visit CES 2022, but the show seemed up front to be a gathering place for the latest in hardware heaven.

Now it is clear that this will not be the case, as discounts from a large number of players have begun to decline. Tom’s Hardware reports Now that AMD and MSI are the latest to step back from physical presence, decisions Intel, Microsoft, Google and Amazon announced before Christmas. It remains to be seen if more people follow the same example. The primary reason is increased risk and concern about the spread of infection. In a statement to Tom’s Hardware, AMD explains what the changing plans mean.

After careful deliberation, AMD has decided to cancel our in-person presence at CES 2022 in Las Vegas and will instead move to a virtual experience. While AMD’s 2022 product premiere has always been planned as a digital livestream only, our in-person posts will now go virtual for the benefit of the health and safety of our employees, partners, and communities. We look forward to sharing all our exciting news as scheduled on January 4th. – AMD

Large parts of the CES trade show and corporate events have already been adapted to reach those interested in tech remotely, which is why many reruns of the shows don’t change the world. AMD will continue to deliver the news on January 4th, and the same is true for Intel. Virtual presentations will be the solution many companies turn to.

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Communication is often done through corporate channels and can be extra scattered and hard to keep track of what appears on the digital exhibition floor. Putting the distance also means less occurrence of semi-finished prototyping and transparency behind the scenes. SweClockers will, as usual, keep the gallery under control, collecting all the news by keyword.

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