Rolex threatens to sue a family-owned company that makes watches for children. I think consumers might confuse companies.

Watchmaker Rolex is demanding that Oyster & Pop, a British family business run by two sisters, change the name of its company. The reason for Rolex’s demands is that Oyster & Pop sells wall clocks for the equivalent of around 250 kronor, while Rolex has a watch model called the Oyster Perpetual that costs thousands of kronor.

Rolex believes there is a risk that consumers may confuse the two companies, and is therefore requiring Oyster & Pop to change its name, logo and domain on the Internet. The two sisters who run Oyster & Pop consider Rolex’s demands “nonsense” because the company takes its name from the “Oyster Bend” street where the sisters grew up.

The BBC did a report on the legal dispute between Rolex and the Oyster-Bend, but Rolex did not want to comment on it. Oyster & Pop started one Petition on Change.org It is hoped to draw attention to the dispute and possibly make Rolex withdraw its claim.

Above you can see the design of the Oyster and Pop watches, and below you can see the Rolex “Oyster Perpetual Deepsea Challenge” model.

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Rolex, Oyster & Pop, Brands, Watches, Ding Viber

Image: Rolex

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