Hybrid estate agency platform Love2move is planning what it calls ‘massive UK expansion’ with the launch of a crowdfunding campaign on Crowdcube.
Valuing itself at £1.25m after two years trading the platform created by Preston, Lancashire, based high street agents MovingWorks is looking to raise £120,000 in equity funding. It says that the fundraise will allow it to move swiftly to grow its presence nationally from its current 21 agent network.
CEO Georgina Cox explains why she believes the Love2move business model is different: “We always believed there were flaws in the online only model and these flaws are now becoming apparent. Our business model is different to anything else available and we have USPs for house sellers, the estate agents we partner with and importantly our investors as we have a lower cost per acquisition than other agents competing in the online space, which means we will quickly become profitable.”
Love2move’s approach seems to be that they allow sellers to sell their home online at a fixed fee but also to benefit from expert local knowledge. While this combination of back-office efficiency and personal skills seems to be the way that online agency generally is going it is still a very crowded and competitive business. Only time will tell if Love2move have the USPs that will enable them to become massive.