John Lewis’ Christmas advert has become a phenomenon in the UK. These films captivate consumers and have caused the department store chain’s sales to soar in previous years.
“A company with very strong advertising capital is the British department store chain John Lewis, which is particularly important during the Christmas season. With the help of their advertising – especially their Christmas advertising – they have gone from being a more or less everyday brand, to more or less becoming a role model.” .Karen Friedlund wrote in a column reviewing the ten most important ingredients in the chain’s recipe for success.
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In the past ten years, John Lewis has won a number of national and international advertising awards.
“The John Lewis Christmas films are not about John Lewis or the shows in the series. They are little stories and fables about the joy of giving. They are all over a minute long and sometimes up to three minutes long.”Karen Fridlund wrote.
This year’s film contains a story about a family and a giant carnivorous plant called the Venus flytrap. The Guardian’s reviewer, Stuart Heritage, was impressed and welcomed that the film was not as “heartbreaking” and “tear-inducing” as films of previous years.
“It’s nice to see a John Lewis Christmas ad that doesn’t deliberately grab you by the collar and tell you to cry. And it actually contains things you can buy from John Lewis. At one point, the Venus Flytrap vomits up on a set of store-bought headphones. This Good! This is progress!, he is writing.
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John Lewis’s debut film This Christmas was produced by advertising agency Saatchi & Saatchi. Check it here:
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