The American Clio Awards have been awarded since 1959 and are considered one of the most popular advertising competitions in the world. Nominations are now being submitted for the competition, which kicks off next week.
A total of 1035 participants qualify for the shortlisting now presented. Among these, seven Swedish agencies are represented, as well as Berghs advertising school.
The following campaigns were nominated for this year’s Clio Awards:
Åkestam Holst NoA: “A Hard Pill To Swallow” by Apotek Hjärtat (Environmental Class and Others), “Feather” for SVT (Editorial Class).
Abby Priest: “Dante’s Heartbeats” for the Swedish Children’s Fund (Music Category – Adapted).
Forsman & Bodenfors: “Selfie For Safety” for Volvo Car Corporation (digital / mobile category), “A Million More” for Volvo Car Corporation (movie category – Unscripted, 61 seconds to five minutes, cinematography, directing and printing), EVA initiative “For Volvo Car Corporation (creative event category, related causes and special event / activation),” Parents “for Volvo Car Corporation (cinematography, editing, directing and music – licensed class), and” Dance 10,000 “for generation bib (directing category) Music – Adapted), “No Douche Bag” by Västtrafik (Direct Marketing category) and “Tower” for Volvo Trucks (Class 61secs to 5mins, Cinematography, Directing and Product Launch).
NORD DDB Stockholm: “VAR discount” for Elgiganten (e-commerce category).
Acne: the ‘lift’ by M – Volvo Car Mobility (Cinematography Class).
INGO Stockholm (with David Miami / Publicis): “BK Moldy Whopper” for Burger King (Creative Event Category, Posters, Photo Creation, 31s to 60s, Music – Licensed, Billboard, Typography, Artistic Orientation, Photography, Company image and social video).
Burgess School of Communications: “Skaters’ Rights” for Vans (Category Marketing Fashion, Beauty and Related Issues.
Verizon develops alternatives to third-party cookies
Google’s decision to phase out third-party cookies has become a major concern of many advertisers seeking to reach specific online audiences. The tech giant is said to be working on an alternative. Now Verizon Media also joins this list. The technology, called Next-Gen Solutions, has been described by Adweek Som “Contextual Advertising on Steroids”. Uses factors such as weather and unit type in place of the traditional definition.
Read more: Do you also not understand exactly what the death of cookies means? We break it down step by step
Heineken chief gives fireworks to the industry
Beer brands lag behind in innovation about taste. This is the conclusion when the director of the unit of the brand beer Heineken Matt Saltzstein Interviewed by Marketing Week.
If you look at the taste trends, which are driving a large portion of the cider, spirits and soft drinks market penetration, you will see that they are an important factor contributing to the growth. But when it comes to beer, a large part of the innovation, at least in the UK, is largely focused on packaging, he tells the site.
Clubhouse for Android is available soon
Clubhouse has so far proven itself as an exclusive app among other social media. Users were only able to create an account after their invitation, and the app was only available for iOS. That will change soon. According to the location About gizmo A version for Android may launch as early as next month. This is with reference to a tweet by a developer at Clubhouse.
After the Criticism – Twitter investigates prejudices in its algorithms
Whether the microblogging of Twitter’s algorithms rewards fair-skinned people over darker-skinned people has been a well-discussed and charged question previously. Twitter is now announcing the launch of its Responsible Machine Learning initiative, to check whether its algorithms have embedded biases. The tech company will consider factors such as race, skin color, and gender. They are reports Android titles.