In a move to keep their name firmly in the eyes of sellers – and in what seems like a shot across the bows of the cut price online agents – high profile London estate agency Foxtons is embarking on its first major ad. campaign.
The company has hired the biggest of the big guns – M&C Accelarator, the high growth division of M&C Saatchi – to fire their message home.
The theme of the on- and offline campaign is simple. Going right back to grass roots it centres around what Foxtons claim they do best – getting their clients moving using the no-nonsense strap line ‘Get Foxtons On It’.
Foxtons marketing director Steve Rodgers comments: “At Foxtons our mission is to set the standard in property for our customers, wherever they are in life.
“We have a strong foundation in our well-known brand and this advertising campaign marks the start of a number of new marketing activities that will engage Londoners.
“Our business is built to serve customers better – with the size and strength to reach more people, fuelled by the commitment and expertise of our people. This advertising campaign brings that message home.”
Readers will know that Foxtons are no strangers to hitting the headlines for a variety of reasons. But the company are savvier than most when it come to recognising the importance of brand image in what is becoming an increasingly cut throat business.