Fitbit and Will Smith team up to put health first

Actor, producer and musician Will Smith joins the Fitbit family as our newest ambassador[1] . As part of the strategic partnership, Fitbit and Will have teamed up to create exclusive content across social media, Fitbit Premium and the upcoming YouTube Originals documentary series “Best Shape of My Life.”

To help you rebuild and redefine your routine, Fitbit and Will Smith are collaborating to develop exclusive content at Fitbit Premium, which will include a variety of health and wellness programs focused on the physical and mental aspects of strength, which define better health today. Through video sessions with Will and his training team, Premium members can join this journey with training sessions, mindfulness sessions, and everything from HIIT and strength training to yoga and meditation.

The first session, which begins September 27, is designed to set the tone for your day with an inspiring, accessible workout with Will and his coach. Not only will he present content from his own journey, the sessions will also be created to fit your daily routine – anytime, anywhere. The program will expand in the coming months and join the library with over 500 cardio and mindfulness exercises already available to Premium members.

For more information, contact:
Lisa Hogkill, Strandberg Hedge
[email protected]

OEM Fitbit
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