British supermarket chain Tesco is gearing up for a dull Christmas. Britons want an “affordable” Christmas this year, its boss told Reuters. Stores are now stocked with toys early to help those looking to splurge on Christmas gifts.
Inflation in the UK and the world is reducing the likelihood of consumption and therefore how much we spend on Christmas presents and celebrations. mentioned therein Reuters. But many people still want to spend a little extra for Christmas, which Tesco is now gearing up for.
In Great Britain it is customary to celebrate parts of the Christmas holiday with various events in pubs and outdoors. But there, Tesco believes consumption will drop significantly. When Brits are looking for a cheap alternative, it’s good food and drink in the company of happy friends – at home.
The home trend is already being seen in the fact that the food chain is selling more of its premium range now than ever before – a sign that we now prefer to indulge at home rather than in the pub.
For winter, Tesco has brought in more alcoholic beverages – both beer, wine and spirits – and is expecting more food sales than ever before.
Buys children’s toys – in bundles
Another expected trend is that consumers will want to “even out” their spending.
This means they will buy cheaper Christmas presents for fewer people, probably in installments so that all the costs don’t come crashing down in December. Tesco’s way of dealing with that is to put large quantities of toys in stores already at the start of autumn.
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