Court denial is a bad crisis management strategy.
Says PR expert Paul Rong.
– I think it’s wrong. I don’t think they would have gone out of their way to deny it.
The court chose the day before yesterday to refute the divorce rumors between the two Degree Princess Victoria And Prince Daniel.
It is very unusual for the royal family to comment publicly on speculation.
The news of the court soon became big news in Sweden and internationally. Major established newspapers in the Nordic countries, the United Kingdom, Germany and many other countries in Europe wire the extraordinary report of the House of Commons.
The American people further comment on the denial: “The unexpected move to comment on the rumors came as a great surprise to the public and received global attention,” they write.
Paul Ronge, a public relations consultant and media consultant with extensive experience in crisis management, thinks it is wrong to go out and comment on a rumor.
– The signal in dementia is that there will be no divorce. Of course, this is reliable. But is there no knot in the thread? I do not know if they were able to deny enough from the royal family.
Paul Rong says the best thing for both Victoria and Daniel is to express themselves in different contexts and to be united with body language that does not encourage speculation.
– If I had been a counselor I would have said “try to bite each other”. If they have problems, invest in solving them first, as it will come sooner or later in all marriages, do not look at the media. They come out once they have decided not to divorce. Then the rumor dies because there will be no divorce.
So what they do is more important than what the degree princess couples say.
– In this case, the behavior that shows that the reputation is unsubstantiated, is nothing else.
What will be the effect of denial?
– You happen to break a policy.
Paul Rong compares himself to Queen Elizabeth of Britain.
– I think he was the best crisis manager in the royal house in modern times. She has done it all so far. His policy is “Never complain, never explain”. Stay together and do not comment on rumors.
The gossip site that started the divorce rumors will not be seen by “ordinary people” and it is not a site for children to watch. Therefore, the court’s motivation to protect the family falls, says Paul Rong.
– Now that rumor is being discussed on morning sofas and it is in the traditional newspapers. Now it can come out and speak even if it is denied.
Rong continues:
– Stomach needs ice.
So many mistakes can happen by responding to rumors. Paul Ronge is on par with former finance minister Anders Borg, who tried to explain himself on Facebook after a party where he got up so badly.
– You immediately noticed that there was petrol instead of water in the flames. It was legal to talk and write about it.
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