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A Calvin Klein ad for FKA twigs was banned in the UK due to its sexual nature

A Calvin Klein ad for FKA twigs was banned in the UK due to its sexual nature

Calvin Klein's advert for FKA twigs has been banned in the UK after people complained that the iconic brand had “inappropriately sexualised” them.

Nearly a year after the British hitmaker appeared in a Calvin Klein campaign in April 2023, the UK's Advertising Standards Agency (ASA) has banned it. Advertisement featuring FKA twigs With a button-down shirt hanging off her shoulder, exposing the side of her chest and butt, as well as a slogan that reads “Calvins or Nothing.”

The ASA has banned the FKA Twigs ad, saying it presents her as a “stereotyped sexual object”. For every tea guardian, two people complained about the ad, saying the “Glass & Patron” singer had been inappropriately sexualized. The ASA reviewed the complaints and found them credible, sharing a statement with the outlet that said: “The ad used nudity and focused on the physical attributes of FKA twigs rather than clothing, to the extent that it presented her as a stereotypical sexual object.” It also said that “the composition of the image focused viewers on the model’s body rather than her Clothes that are advertised.

The ASA also claimed that the singer's underwear ad was “irresponsible and likely to cause serious offence”. The ruling states that the image “shall not appear again” in its current form.

The two people who filed the complaint also indicated: Calvin Klein ads featuring Kendall Jenner, But the ASA chose not to censor those images, saying she was not depicted as a sexual object and that the images were an acceptable form of lingerie marketing, the Guardian said.

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In a statement shared with the outlet, Calvin Klein overturned the ASA's ruling, saying, “The images were not vulgar and were of two confident, empowered women who chose to identify with the Calvin Klein brand, and the ads contained a progressive and informed message.” The fashion brand described the images as “natural and neutral” and said that both FKA Twigs and Jenner were collaborators in their ads.

Representatives for FKA Twigs did not immediately respond to The Times' request for comment.

Meanwhile, “The Bear” star Jeremy Allen White's new Calvin Klein campaign has caused a frenzy online, drawing public attention for the Golden Globe winner — attention he doesn't seem entirely comfortable with.

On Sunday, after White took home his second consecutive Golden Globe for the hit FX series “The Bear” — again for Best Actor in a Television Series (Musical or Comedy) — The actor told reporters That it was “weird” to do a Calvin Klein ad, and that it was even weirder for it to be launched that way.