Axfood has announced that the food giant will no longer sell sour strummings in 2024.
However, it can still be purchased at Ica.
Customers are now rushing to Ica stores to buy just the sour strumming, and some stores have had to impose restrictions to make it enough.
As reported by Swedish Radio.
“We've set the bar high.”
One Ica store that has seen a lot of interest is Ica Maxi in Västerås.
Store manager Måns Henningsson explains.
– We have customers at 6am running straight to the surströmming, says SR.
– We've set a limit of four cans so they last longer and for more, we don't want them to be stored away. And it expires all at once.
Axfood has stopped selling
Axfood has announced that it will stop selling sour strumming in 2024 because it has received the red light from the World Wildlife Fund.
– In the latest WWF Fish Guide, which annually updates recommendations on which fish to eat and which to avoid, Baltic herring/flounder has been given a red light. This means that the species is considered endangered and should be avoided completely, explains Axfood.
– Even if small-scale fishing is not the biggest problem, the stock biomass is lower and measures must be taken.
– Accordingly, Axfood stores will not sell sour puffs during the 2024 season, as several sustainable solutions are currently being reviewed, together with suppliers, in order to be able to offer sour puffs in a sustainable long-term manner in the future.
“Should not be allowed”
Asa Domig, Sustainability Manager at Axfood, continues.
– It is the industrial and large-scale fishing of herring/trawling for feed production that should not be allowed because it leads to overfishing and thus destroys coastal fishing opportunities and small-scale fishing for consumption, e.g. sorrel fishing.
Disappointed customers
Many customers who shop at Willys, among others, expressed frustration with the decision.
It's not clear what Axfood will do with the sour stream after 2024.
Photo: IKA Collection, Jessica Gao
Text: Editors
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