Zoopla says it will be
investing in a multi-million pound property software and productivity strategy,
with the core objective being to help agents compete more effectively in their
Driving the strategy will
be an investment into new technology, spearheaded by Zoopla’s new Head of
Product for Software and Productivity Carl Olivier. It will deliver
improvements to its agency CRM software to help Zoopla agents reach more
customers in less time.
Charlie Bryant, Managing
Director of Zoopla, says: “This strategy allows us to realise our ambitions for
our software business following our successful acquisitions of Property
Software Group in 2016 and Expert Agent in 2017.
“With the property market
facing mounting pressure from all angles, agents need innovative partners that
will give them the competitive edge to be successful. Following ongoing
engagement with our agent customers and the gathering of their feedback, we are
investing heavily in technologies that will enable a truly hybrid property
On the face of it, the battle between the estate agency portals appears to be the battle for property listings. However, this announcement suggests where the real battle is likely to be fought over the coming years – behind the scenes and in the way leads and listings are processed and monetised.