Zoopla To Enhance Service Offered To Agents

Zoopla says it will be investing in a multi-million pound property software and productivity strategy, with the core objective being to help agents compete more effectively in their local markets.

Driving the strategy will be an investment into new technology, spearheaded by Zoopla’s new Head of Product for Software and Productivity Carl Olivier. It will deliver improvements to its agency CRM software to help Zoopla agents reach more customers in less time. 

Charlie Bryant, Managing Director of Zoopla, says: “This strategy allows us to realise our ambitions for our software business following our successful acquisitions of Property Software Group in 2016 and Expert Agent in 2017.

“With the property market facing mounting pressure from all angles, agents need innovative partners that will give them the competitive edge to be successful. Following ongoing engagement with our agent customers and the gathering of their feedback, we are investing heavily in technologies that will enable a truly hybrid property lifecycle.”

On the face of it, the battle between the estate agency portals appears to be the battle for property listings. However, this announcement suggests where the real battle is likely to be fought over the coming years – behind the scenes and in the way leads and listings are processed and monetised.

Source Zoopla
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